Sash windows mean higher margins for Classic

Many installation companies are forced to compete on price in a competitive market. But this puts pressure on profits at a time when installers can least afford it. For Hertfordshire-based Classic Window and Conservatory Company, it’s no longer an issue. Established in 1988, Classic became a Masterframe Bygone Preferred Installer (BPI) over five years ago. “Masterframe has continually pushed the boundaries to enhance its product,” comments Tim Sparks, Director of Classic. “The company now produces the highest quality, most innovative and authentic looking PVC-U vertical slider on the market today. Our margins are higher on Masterframe’s sashes because they’re unique.”

“As part of Masterframe’s BPI network we’re also taught how to gather leads and convert them into sales more effectively. Masterframe runs seminars at Cranfield throughout the year, and they are always beneficial. Even if we only come away with one good idea, putting it into practice leads to more sales, more easily. The Managing Director, Alan Burgess, exudes enthusiasm and delivers what he says he will in all respects.”

Tim continues: “We recently restored a 150 year old Victorian semi-detached house in Hitchin to its former glory with 12 Masterframe sash windows. The total cost was £15,000 but the homeowners were happy to pay for windows that were sympathetic to the style of the house and a quality installation. They wanted traditional looking windows with the low maintenance benefits of PVC-U, from a local company. As a BPI, we met all their needs.”