BPIs Master Art of Marketing

Masterframe Window Ltd’s Bygone Preferred Installers are set to transform their lead generation, conversion rates and sales performance with a new set of ‘master-classes’, starting this November. The workshops, which complement the BPIs regular seminars at Cranfield have already helped several BPIs grow their sales.

Buckinghamshire-based BPI, Banaglaze Window Systems, found its website hits, for example, increased 77 per cent since applying the techniques learnt from Results Corporation. Owner Ian Leigh says: “We’ve been working with Results Corporation for six months and the difference in the way we market ourselves has been significant. In the last three months we’ve seen record sales in a flat market.”

The workshops are run by Results Corporation Europe Plc for Masterframe, the specialist manufacturer of premium PVC-U sashes. “We aim to give companies the information they need to make the most of their potential,” explains Haydn Rowe, Managing Director of Results Corporation. “Some want to expand, while others have grown enough but want to maintain and grow profit. It’s possible with the right direction, even in a declining market place. We hope to increase the BPIs’ sales by at least 20% a year.”

“Masterframe is an ideal partner for Results Corporation to work with: vertical sliders are a growing niche with big potential in a declining overall market. The BPIs have the right attitude to sell a high quality product for a premium price, to make substantial profit.”