Free selling guide for installers from Masterframe

In a shrinking market, with increasingly competitive pricing, many installation companies feel they have to cut margins significantly just to remain in business. But competing on price is rarely the answer as others will always undercut you. According to Results Corporation Europe Plc, only nine per cent of homeowners buy on price anyway. Masterframe Windows, specialist manufacturer of premium PVC-U sashes, has produced a selling guide for all window installers. It includes tips on how to target prospects effectively, increase conversion rates and sales volumes. It also helps companies identify simple and straightforward growth opportunities and advises on what you should be looking for from your manufacturer.

“To survive in today’s market,” says Alan Burgess, Managing Director of Masterframe Windows, “installers must move away from price wars and offer homeowners more choice, and better value to differentiate themselves. This booklet should help firms compete more effectively and more profitably.”

For a free copy of the selling guide, ring 01376 511211