As good as wood

Tuesday, April 09th , 2013

Timber company awards Masterframe's PVC-U windows highest accolade

Masterframe’s PVC-U sliding sashes look so convincingly like wood that a rival company used the publicity shots to sell its own timber windows! 

Browsing the internet, Managing Director Alan Burgess was more than a little surprised to see a photo of a Masterframe PVC sash installation on a competitor’s website (see image). But he was shocked to find the picture of an Edwardian country house came under the headline ‘timber sash windows’!  In fact, this was a photo Alan had taken himself, of the personal property of Romsey Conservatory Company owners Simon and Jo Romsey, part of Masterframe’s Bygone Preferred Installer Network.

“This company supplies PVC-U and timber sashes,” says Alan, “so to promote our windows as wooden is a truly great accolade. In fact, the company’s given our customers a fantastic sales tool. With our Bygone Collection window, homeowners get all the benefits of the leading PVC-U sash (low maintenance, A-C energy ratings and Secured By Design) and the beauty of ‘timber’. And now, installers can show that even those in the industry can’t tell the difference!

“As a manufacturer of premium sash windows we are often disappointed to find competitors ‘stealing’ our images. We’ve experienced everything from a company that passed itself off as ‘the manufacturer of Bygone Collection sash windows’, to a Scottish firm that cut and pasted 20-odd pages from our brochure into its own. They say imitation is the sincerest form of flattery but in seriousness this latest scam is a flagrant breach of copyright. We’d recommend that any company tempted to do the same explores our supply options instead!” 

Image caption: A screenshot of the rival’s webpage shows just how authentically ‘timber’ Masterframe’s Bygone Collection PVC-U sashes look! 

Accreditations

Learn why you get better windows because of these

  • BBA logo
  • ISO logo grey
  • Secured by design logo grey
  • BFRC logo grey
  • Energy Trust logo Grey
  • <h2>THE GLASS AND GLAZING FEDERATION</h2>
<h3>Setting standards, safeguarding interests</h3>
<p>Masterframe have been GGF members since the mid 90s. Our MD has served on the GGF main board and chaired the Home Improvement Executive, FENSA and the BFRC. Membership gives you greater protection on a number of levels.</p>
  • DGC logo grey
  • CE logo grey
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