New sales tool for Masterframe's BPIs with members-only website

Tuesday, April 09th , 2013

Masterframe Windows Ltd, leading specialist manufacturer of premium PVC-U sashes has created a ‘members’ only’ website for its Bygone Preferred Installers (BPI). “Our installers still get leads from the retail site,” observes Alan Burgess, Managing Director of Masterframe, “but the new website is exclusively for those in the BPI network. Each installer has his own password and can see how many leads come through the retail website, which keywords work best and how well every company in the network achieves its targets and goals. BPIs can also upload guides on sales techniques and lead generation. It’s another tool to help our customers sell more easily and profitably.

“We work closely with BPIs on our marketing campaigns, and they’ll be able to see where and when we advertise, and how successful it is. There are also summaries of the regular Cranfield seminars, masterclasses and any upcoming events and presentations.”


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